9. January 2020
Voice search is starting to become a central part of search engine optimisation, with platforms such as Siri and Alexa now ubiquitous. Marketers and businesses are now at a point where optimisation for voice search is essential, not optional. All the major players have their unique versions and the benefits are numerous like allowing website owners to easily provide the answers that users need, thus increasing traffic to landing pages, delivering more direct and relevant answers to search queries than a traditional keyboard search and reducing bounce rates, which helps with a website’s SEO performance.